Acxiom Personicx segmentation. Welcome to Personicx. Personicx is Acxiom’s recently updated consumer marketing segmentation. This site is a portal where. household into one of 70 segments, or “clusters,” based on the “life stage” of the of the 70 Personicx LifeStage Clusters are most likely to want your product. 3 Feb PersonicX Classic Cluster Quick Reference (organized by life stage These 70 PersonicX Classic clusters are also grouped into industry-.
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Reach audiences with more relevant messaging across digital and offline channels Better understand audiences and anticipate their needs Improve acquisition, upsell, cross-sell, and retention efforts. Audience Propensities Provides access to Acxiom data through a self-service tool that supports segmentation, modeling, media planning, and distribution. Built exclusively for better marketing to the Hispanic market, leveraging 15 unique demographic, socio-economic, behavioral and acculturation factors.
Consumer and Household Segmentation | Personicx | Acxiom
This website does not support versions of Internet Explorer below Internet Explorer Replace thousands of data points for millions of customers with an orderly assembly and grouping of those data points in a unique, cousters, and stable system of clusters and groups.
Acxiom Data Guru is personkcx single source for answers on audience recommendations. For in-depth analysis by cluster and groups, it provides leading-edge interactive visualizations of Personicx segmentations as well as Personicx-encoded consumer research for rich insights into the who, what, where, when and why of consumer behavior.
Personicx®: Powerful Consumer Segmentation Solutions
It classifies Hispanic consumers into one of 55 clusters that map to nine groups. Regulation B friendly segmentation system based on Financial Behaviors, grouping households by similar propensities for financial personivx, regardless of demographics.
Please either upgrade psrsonicx version of Internet Explorer or switch to one of the following browsers:. InfoBase Comprehensive consumer data on approximately million U. A powerful household-level segmentation system based on Consumer Lifestage that places households into one of 70 segments and 21 groups based on similar demographic, socio-economic and consumer behavior.
Leveraging over 70 different behaviors, households are placed into one of 54 clusters that map to 13 groups. Provides access to Acxiom data through a self-service tool that supports segmentation, modeling, media planning, and distribution. These 13 distinct groupings of the 70 Personicx Lifestage clusters segment U.